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Abstract


INDIVIDUAL CHARACTERISTICS' ROLE OF ACCOUNTING PROFESSIONALS IN THE FORMATION OF CORPORATE REPUTATION: THE CASE OF ISTANBUL

The aim of this study; The aim of this study is to investigate the role of individual characteristics of professional accountants in the formation of corporate reputation. In the study, first of all, the factors that make up corporate reputation, corporate image, corporate social responsibility, environmental awareness, corporate reputation are discussed. In the application part of the study, a survey was conducted with a total of 1085 independent accountant financial advisors affiliated to the Istanbul Chamber of Certified Public Accountants, which constitutes the universe of the research. This survey; In the first part, the demographic information form, in the second part, the "Corporate Reputation Scale" was included and the data obtained from the questionnaires were analyzed by using the SPSS 20 program for reliability, frequency and difference analyzes. As a result of the analysis, a statistical difference was found between the corporate reputation and the individual characteristics of the accountants, such as gender, age, education level, time spent in the profession and the total number of employees.



Keywords
Professional Accountant, Corporate Reputation, Reliability, Personal Characteristics.



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