The Impact of Artificial Intelligence on Organisations and Its Uses on Strategic Management
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https://doi.org/10.5281/zenodo.16449233Anahtar Kelimeler:
Yapay Zekâ, Stratejik Yönetim, Etik, Karar Destek Sistemleri, Dijital DönüşümÖzet
The advancements of AI technologies are transforming organisations by enabling more efficient, data-driven decision-making and enhancing customer experiences. However, the benefits of this transformation come with significant challenges, including—but not limited to—ethical concerns, workforce displacement, data privacy, and algorithmic bias. This paper critically examines how aı reshapes strategic management by addressing these issues. Furthermore, it highlights the often-underexplored practical difficulties in aligning organizational goals with market dynamics, balancing short-term performance with long-term sustainability, and managing resource allocation effectively. to bridge these gaps, a comprehensive aı-driven framework is proposed, incorporating data integration, advanced analytics, and decision support systems
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