Perakende ve E-Ticaret Sektörlerinde Dijitalleşme ve Kadın İstihdamı
Özet Görüntüleme: 169 / PDF İndirme: 89
DOI:
https://doi.org/10.5281/zenodo.13151476Anahtar Kelimeler:
Dijitalleşme, E-ticaret, Kadın Girişimciliği, Nitel AnalizÖzet
Çalışma, dijitalleşmenin Türkiye'nin perakende ve e-ticaret sektörlerindeki kadın girişimciler üzerindeki etkisini incelemektedir. Nitel bir araştırma tasarımı kullanarak, araştırmacı dijitalleşme ile ilgili deneyimlerine, karşılaştıkları zorluklara ve fırsatlara dair ayrıntılı bilgiler elde etmek amacıyla on kadın girişimci ile yarı yapılandırılmış görüşmeler gerçekleştirmiştir. Tematik analiz sonucunda, iş kurmanın basitliği, maliyet tasarrufları, sosyal medya pazarlaması ve analiz araçlarının kritik rolü ve dijital araçlar aracılığıyla elde edilen operasyonel verimlilikler gibi ana temaları belirlenmiştir. Ancak, cinsiyet önyargıları ve profesyonel ile ev sorumluluklarını dengeleme gibi sosyo-kültürel zorluklar da öne çıkmıştır. Duygu analizi, dijitalleşmenin iş operasyonları ve büyümesi konusunda genellikle olumlu geri bildirimler aldığını, ancak sosyo-kültürel zorlukların olumsuz duygular uyandırdığını göstermiştir. Bulgular, mevcut literatürle tutarlı olup, dijital teknolojilerin dönüştürücü potansiyelini vurgularken, hedeflenmiş destek ve dijital okuryazarlık programlarının gerekliliğini de ortaya koymaktadır. Bu çalışma, kadın girişimcileri güçlendirmek için özel müdahalelerin önemini vurgulamakta ve dijitalleşmenin cinsiyet eşitliği üzerindeki sektörel etkileri ve uzun vadeli sonuçları hakkında daha fazla araştırma yapılmasını önermektedir.
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