Analysis of the Effects of Digital Transformation Practices on Franchise Businesses: The Case of Istanbul Region
Abstract views: 5
/ 
PDF downloads: 9
DOI:
https://doi.org/10.5281/zenodo.13309545Keywords:
Digital Transformation, Franchising, Employee Productivity, Business Profitability, Collaboration, Economic BenefitAbstract
The purpose of this study is to analyze the effects of digital transformation practices on franchising businesses. The population of the study is 2114 employees working in a total of 2018 franchising businesses operating on the European side of Istanbul. The data of the study were collected by questionnaire method and the first part of the questionnaire used in the research included "Demographic Questions", the second part included "Digital Transformation Scale" and the third part included "Franchising System Scale".
As a result of the analysis, it was determined that when the contribution of digitalization to business productivity increases; competitiveness of the business, cooperation between employees, brand image and productivity increase..
Downloads
References
Afonin, A., Tikhomirov, A., Zotova, E., & Shaban, A. (2020, November). Franchising in logistics as a concept of innovative development in digital era. In Proceedings of the International Scientific Conference-Digital Transformation on Manufacturing, Infrastructure and Service,1-6.
Aslanov, H., & Mirzagayeva, S. (2022). The digitalization process: what has it led to, and what can we expect in the future?. Metafizika. 5(4), 10–21.
Attaran, M. (2020). Digital technology enablers and their implications for supply chain management. In Supply Chain Forum: An International Journal, 21(3), 158-172.
Balli, A. (2022). Türkiye'de dijital dönüşüm ve girişimcilik. Third Sector Social Economic Review, 57(1), 251-279.
Baykal, M., & Ayyıldız, A. Y. (2022). Otel Yöneticileri ve Misafirleri Perspektifinden Dijitalleşme. GSI Journals Serie A: Advancements in Tourism Recreation and Sports Sciences, 5(2), 307-324.
Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. V. (2013). Digital business strategy: toward a next generation of insights. MIS quarterly, 471-482.
Bican, P. M., & Brem, A. (2020). Digital business model, digital transformation, digital entrepreneurship: Is there a sustainable “digital”?. Sustainability, 12(13), 1-15.
Bretas, V. P. G., & Alon, I. (2020). The impact of COVID‐19 on franchising in emerging markets: An example from Brazil. Global Business and Organizational Excellence, 39(6), 6-16.
Castrogiovanni, G. J., & Justis, R. T. (1998). Franchising configurations and transitions. Journal of consumer marketing, 15(2), 170-190.
Çetin, O. (2016). Pedagojik Formasyon Programı ile Lisans Eğitimi Fen Bilimleri Öğretmen Adaylarının Dijital Okuryazarlık Düzeylerinin İncelenmesi. Erzincan University Journal of Education Faculty, 18(2), 658-685.
Denizli, f., & Demirtaş, Ö. (2022). Dijital hastaneye dönüşüm sürecinde sağlık çalışanlarının teknolojiye hazır bulunuşluk durumlarının değerlendirilmesi: bir kamu hastanesi örneği. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (49), 163-174.
Erceg, A., Bilos, A., & Kelic, I. (2021). Franchising in the digital era–What lies ahead. Economic and Social Development: Book of Proceedings, 53-65.
Franchi Seguardian, (2019). Dıgıtal ımpact on franchısıng. https://franchiseguardian.com/franchising/
Frese, M., Lumpkin, G.T., Rauch, A. and Wiklund, J. 2009. ,Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurial Theory and Practice, 33(3), 761-787.
George, G., Haas, M. R., & Pentland, A. (2014). Big data and management. Academy of Management Journal, 57 (2), 321-326.
Gerus, K.A. (2019). Development prospects of digital franchising in modern economy. Me_dynapodny_ nayqno-iccledovatel_cki_ _ypnal, 81 (3), 91-94.
Hamidi, S. R., Aziz, A. A., Shuhidan, S. M., Aziz, A. A., and Mokhsin, M. (2018). SMEs Maturity Model Assessment of IR4. 0 Digital Transformation. Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research, 2018, 721–732.
Hojeghan, S. B., & Esfangareh, A. N. (2011). Digital economy and tourism impacts, influences and challenges. Procedia-Social and Behavioral Sciences, 19, 308-316.
Kickul, J. & Gundry, L.K. 2002. ‘Prospecting for strategic advantage: the proactive entrepreneurial personality and small firm innovation’, Journal of Small Business Management, 40(2), 85-97.
Klein, M. (2020). İşletmelerin dijital dönüşüm senaryolari-kavramsal bir model önerisi. Elektronik Sosyal Bilimler Dergisi, 19(74), 997-1019.
Kolesova, A. A. (2015). Advantages and Disadvantages of Franchising as a Form of Business. In Экономика России в XXI веке: сборник научных трудов XII Международной научно-практической конференции" Экономические науки и прикладные исследования", г. Томск, 17-21 ноября 2015 г. Т. 2.—Томск, 2, 478-482.
Kurin, J. (2016). A third way for applying US labor laws to the online gig economy: using the franchise business model to regulate gig workers. J. Bus. & Tech. L., 12, 193.
Lafontaine, (1992b). How and Why Do Franchisers Do What They Do: A Survey Report, in Franchising Passportfor Growth & World of OpportuniTy, P.J. Kaufmann (ed.), Proceedings of the Society of Franchising. Lincoln, NE: International Center for Franchise Studies, University of Nebraska.
Martinek, M. (1987). Franchising: Grundlagen der zivil-und wettbewerbsrechtlichen Behandlung der vertikalen Gruppenkooperation beim Absatz von Waren und Dienstleistungen, 5, 293-324.
Mok, C., & Finley, D. (1986). Job satisfaction and its relationship to demographics and turnover of hotel food-service workers in Hong Kong. International Journal of Hospitality Management, 5(2), 71-78.
Noor, F., & Sarker, M. M. 2015. ‘Influential factors of consumer preferences in choosing franchise food outlets in Bangladesh’, DIU Journal of Business and Economics, 8(1): 97-104.
Norton, Seth W. (1988). “An Empirical Look at Franchising as an Organizational Form,” Journal of Business, 61,197-217.
Pagani, M., & Pardo, C. (2017). The impact of digital technology on relationships in a business network. Industrial Marketing Management, 67, 1-8.
Pappas, I. O., Mikalef, P., Giannakos, M. N., Krogstie, J., Lekakos & G. (2018). Big data and business analytics ecosystems: paving the way towards digital transformation and sustainable societies. Information Systems and e-Business Management, 16, 479-491.
Pinar, K. O. Ç., & Albayrak, M. (2020). Akademisyen dijitalleşme ölçeği geliştirilmesi. International Journal of Social Sciences and Education Research, 6(1), 41-53.
Qiang, C. Z., Pitt, A., & Ayers, S. (2003). Contribution of ınformation and communication technologies to growth. Washington: World Bank.
Ralph, B., & Stockinger, M. (2020, March). Digitalization and digital transformation in metal forming: key technologies, challenges and current developments of industry 4.0 applications. In xxxıx Colloquium on Metal Forming, 13-23.
Shane, A. S. (2005). From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company. Prentice-Hall.
Siong, W. H., Manaf, A. W. A., & Amiruddin, N. (2022). Digital Era and Franchising Challenges in Malaysia: A Review. In International Conference on Law and Digitalization (ICLD 2022,) 83-90.
Sitnicki, M. (2018). Franchısıng Model Of Commercıalızatıon Of Scıentıfıc Lıbrarıes’servıces At Research Unıversıtıes. Baltic Journal Of Economic Studies, 4(2), 214-221.
Stefanović, S., & Stanković, M. (2017). Franchise system participants as entrepreneurs and their career development opportunities. Recent Advances in Information Technology, Tourism, 7, 728-742.
Terzi, O., ve İşli, A. G. (2020). Dijitalleşen dünyada dijital okuryazarlık: Banka müşterileri üzerine bir araştırma. Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (7), 50-67.
Vial, G. (2021). Understanding digital transformation: A review and a research agenda. 1st Edition, Managing Digital Transformation.
Wiklund, J. & Shepherd, D. 2005. ‘Entrepreneurial orientation and small business performance: a configurational approach’, Journal of Business Venturing, 20(10): 71-91.
Yazıcıoğlu, Y ve Erdoğan, S. (2004) SPSS Uygulamalı Bilimsel Araştırma Yöntemleri, Detay Yayıncılık, Ankara.
Zahra, S. A. (2021). International entrepreneurship in the post Covid world. Journal of World Business, 56(1), 1-8.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Premium e-Journal of Social Science (PEJOSS)
This work is licensed under a Creative Commons Attribution 4.0 International License.
