Evaluation of Conspicuous Consumption Behaviour with Regard to Economic Inefficiency
Abstract views: 491
/ 
PDF downloads: 132
DOI:
https://doi.org/10.5281/zenodo.11089943Keywords:
Conspicuous Consumption, Inefficiency, Orthodoks EconomicsAbstract
The term Conspicuous Consumption was firstly used in ecoomic literature by Thorstein Veblen. According to Veblen, especially people within the upper social classes tend to make conspicuous, outstanding and prominent consumption in order to send a high-status signal to the other people who mostly can not afford such consumption. Veblen indicated that conspicuous consumption behaviour can also be seen among the people belonging lower ranking social classes as they want to imitate upper classes. In this study firstly the term “conspicuous consunption” will be explored and then its possible relationship with economic inefficiency will be evaluated. Within this regard, the connection between conspicuous consumption and savings, inflation, foreign trade deficit, competition, negative externalities, distribution and socio-economic serenity will be, within the theoretical framework, investigated.
Downloads
References
Akçalı, İ. & Hacıoğlu, G. (2022). Sosyal Medya Kullanım Sıklığının Tüketicilerin Kompulsif Satın Alma Davranışlarına Etkisi: Gösterişçi Tüketim ve Materyalizmin Aracılık Rolü. Pazarlama Teorisi ve Uygulamaları Dergisi, 8(1), 103-127. DOI:10.15659/patu.8.1.065.
Avcı, İ. (2022). The Effect of Conspicuous Consumption Behavior on Wasteful Consumption Behavior: The Intermediary Role of Hedonic Consumption Behavior. Journal of Economy Culture and Society, 65, 161-179.
Chancel, L. & Piketty, T. (2015). Carbon and inequality: from Kyoto to Paris: Trends in the global inequality of carbon emissions (1998-2013) & prospects for an equitable adaptation fund. http://piketty.pse.ens.fr/files/ChancelPiketty2015.pdf.
Clingingsmith, D. & Sheremeta, R.M. (2015). Status and the demand for visible goods: Experimental evidence on conspicuous consumption. ESI Working Paper, 15-27. Retrieved from http://digitalcommons.chapman.edu/esi_working_papers/176.
Clingingsmith, D. & Sheremeta, R. M. (2015). Status and the Demand for Visible Goods: Experimental Evidence on Conspicuous Consumption. MPRA Paper No. 68202.
Cordes, C. (2005). Veblen’s “Instinct of Workmanship,” Its Cognitive Foundations, and Some Implications for Economic Theory. Journal of Economic Issues, 39(1), 1–20. http://www.jstor.org/stable/4228111.
Coşkun, E. (2018). İlginlik Kuramına Göre Düşük/Yüksek Ürün İlginliğinin Tüketiciler Tarafından Değerlendirilmesi. Erciyes İletişim Dergisi, 5 (4) , 243-252. DOI: 10.17680/erciyesiletisim.390430.
Delgado, M. R., Schotter, A., Ozbay, E. Y. & Phelps, E. A. (2008). Understanding overbidding: Using the neural circuitry of reward to design economic auctions. Science, 321(5897), 1849–1852. doi.org/10.1126/science.1158860.
DeSarbo, W. & Edwards, E. (1996), “Typologies of Compulsive Buying Behaviour: A Constrained Cluster wise Regression Approach”, Journal of Consumer Psychology, 5(3), 231-262.
DeSarbo, W. & Edwards, E. (1996). Typologies of Compulsive Buying Behaviour: A Constrained Cluster wise Regression Approach. Journal of Consumer Psychology, 5(3), 231-262.
Dittmar, H. (2005a). Compulsive Buying - A Growing Concern? An Examination of Gender, Age and Endorsement of Materialistic Values as Predictors. British Journal of Psychology, 96(4), 467-491.
Dittmar, H. (2005b). A New Look at “Compulsive Buying”: Self-Discrepancies and Materialistic Values as Predictors of Compulsive Buying Tendency. Journal of Social and Clinical Psychology, 24(6), 832-859.
Efendioğlu İ. H. (2019). Sosyal Medyadaki Gösteriş Tüketiminin Satın Alma Niyetine Etkisi. Business and Organization Research, Izmir (International Conference) 4-6th September.
Erdoğan, E. & Hülür, A. B. (2022). “Televizyon Dizilerinde Gösterişçi Tüketim Anlatısında Kadın”, Journal of Social, Humanities and Administrative Sciences, 8(56):1135-1150.
Esch, F. R., Möll, T., Schmitt, B., Elger, C. E., Neuhaus, C., & Weber, B. (2012). Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands? Journal of Consumer Psychology, 22( 1 ), 75–85. doi.org/10.1016/J.JCPS.2010.08.004.
Gössling, S. & Andreas Humpe, A. (2023) Millionaire spending incompatible with 1.5 °C ambitions. Cleaner Production Letters, V. 4, ISSN 2666-7916, doi.org/10.1016/j.clpl.2022.100027.
Güleç, C. (2015). Thorstein Veblen Ve Gösterişçi Tüketim Kavramı. Erciyes Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Sayı: 38, s. 62-82.
Hodgson, G. M. (1998). On the Evolution of Thorstein Veblen’s Evolutionary Economics. Cambridge Journal of Economics, 22, 415-31.
Kappes, B. H., Gladstone, J. J. & Hershfield, H. E. (2021). Beliefs about Whether Spending Implies Wealth. Journal of Consumer Research, Volume 48, Issue 1, 1-21, doi.org/10.1093/jcr/ucaa060.
Ku G., Malhotra, D. & Murnighan, J. K. (2005). Towards a competitive arousal model ofdecision-making: A study of auction fever inlive and internet auctions. Organizational Behavior and Human Decision Processes, 96(2).
Mandler, M. (2016). Piracy versus Monopoly in the Market for Conspicuous Consumption. Economic Journal, Available at SSRN: http://dx.doi.org/10.2139/ssrn.2030317.
O’Guinn, T. C. & Faber, J. R. (1989). Compulsive Buying: A Phenomenological Exploration. Journal of Consumer Research, 16(2), 147-157.
Ordabayeva, N., & Chandon, P. (2011). When equality increases conspicuous consumption among bottom-tier consumers. Journal of Consumer Research, 38(1), 27-41.
Ordabayeva, N. & Chandon, P. (2012). When Spending Hurts. The European Business Review, July–August, p. 41.
Öz, A. (2018). Sosyal Medya Ortamında Gösterişçi Tüketim: Bir Uygulama. Yayımlanmamış Yüksek Lisans Tezi, Harran Üniversitesi Sosyal Bilimler Enstitüsü, s. 129.
Phau, I. & Woo, C. (2008). Understanding Compulsive Buying Tendencies among Young Australians. Marketing Intelligence & Planning, 26(5), 441-458.
Podoshen, J.S., & Andrzejewski, S.A. (2012). An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty. Journal of Marketing Theory and Practice, 20(3), 319-334.
Rapp, V. (2022). Why you buy: The neuroscience of luxury goods. https://behive.consulting/why-you-buy-the-neuroscience-of-luxury-goods.
Rejon, M. R. (2018). Two Clashing Giants: Marxism and Darwinism. www.bbvaopenmind.com, Erişim: 25.01.2024.
Richins, M. L. & Dowson, S. (1992). A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation. Journal of Consumer Research, 19(3), 303-316.
Roberts, J. A. & Jones, E. (2001). Money Attitudes, Credit Card Use, and Compulsive Buying among American College Students. Journal of Consumer Affairs, 35(2), 213–240.
Sabuncuoğlu, A. (2015). Sosyal Medyanın Bir Gösteriş Tüketimi Mecrası Olarak Kullanımı. İletişim Çalışmaları. Ed: A.Z. Özgür ve A. İşman. 1. Baskı, Sakarya.
Schaefer, M. & Rotte, M. (2007). Thinking on luxury or pragmatic brand products: Brain responses to different categories of culturally based brands. Brain Research, Publ. 1165 (1), 98–104. doi.org/10.1016/J.BRAINRES.2007.06.038.
Soncu, A. G. & Çelik, Ö. (2022). Veblen’in Gösterişçi Tüketim Kültürünün Sosyal Paylaşım Ağlarında Yansıması: Instagram. International Journal of Social and Economic Sciences, 12(1): 16-31.
Starr J., Nicolson C., Ash M., Markowitz E. M., & Moran, D. (2023). Income-based U.S. household carbon footprints (1990–2019) offer new insights on emissions inequality and climate finance. PLOS Clim 2(8): e0000190. https://doi.org/10.1371/journal.pclm.0000190.
Şener, N. K. (2014). Sosyal Medyada Günün Menüsü: Sosyal Medyada Paylaşılan Yemek Fotoğrafları Üzerine Bir Değerlendirme. Erciyes İletişim Dergisi “Akademia”, 3(3), 72-82.
Taylor, D. & Strutton, D. (2016). Does Facebook Usage Lead to Conspicuous Consumption? The Role of Envy, Narcissism and Self-Promotion. Journal of Research in Interactive Marketing, Vol. 10, No. 3, pp. 231-248. DOI 10.1108/JRIM-01-2015-0009.
Thoumrungroje, A. (2014). The Influence of Social Media Intensity and EWOM on Conspicuous Consumption. Procedia - Social and Behavioral Sciences, (148), 7-15, https://doi.org/10.1016/ j.sbspro.2014.07.009.
Topçu, U. C., Eroğlu, U. & Özer, A. (2020). Gösterişçi Tüketimin Kökenleri: Benlik, Sosyal Statü ve Tüketici Materyalizmi. Tüketici ve Tüketim Araştırmaları Dergisi, 12(1), 151-185.
Turgut, B. (2023). Cep Telefonu Marka Bağımlılığı: Bır Alan Çalışması. Journal of Social, Humanities and Administrative Sciences, 9(62), 2577-2585. DOI: http://dx.doi.org/10.29228/JOS HAS.68849.
Uyanık, F. (2013). Sosyal Medya: Kurgusallık ve Mahremiyet. Yeni Medya Kongresi Proceedings, Kocaeli Üniversitesi.
Veblen, T. (1924). Absentee ownership and business enterprise in recent times: the case of America. George Allen and Unwin Publication. https://archive.org/details/AbsenteeOwnershipAndBusiness Enterprise/page/n387/mode/2up.
Volkan, B. (2016). Tüketici Sosyalleşmesi Bağlamında Sosyal Medyanın Materyalizm Ve Gösteriş Tüketimi Üzerindeki Etkisi: Antakya Örneği. Yayımlanmamış Yüksek Lisans Tezi, Mustafa Kemal Üniversitesi, Sosyal Bilimler Enstitüsü, Hatay.
Ward, S. & Wackman, D. (1971), Family and Media Influences on Adolescent Consumer Learning. American Behavioural Scientist, 14 (3), 415–427.
Wisman, J. D. (2008). Household Saving, Class Identity, and Conspicuous Consumption. Journal of Economic Issues, DOI: 10.2753/JEI0021-3624430105.
Worster, D. (1993). The Wealth of Nature. Oxford: Oxford University Press, United Kingdom.
Yayar, O & Oruç, S. (2020). Tokat İli Kentsel Alanda Tüketicilerin Gösterişçi Tüketime Yönelik Eğilimleri. Çukurova Üniversitesi İİBF Dergisi, 24 (1), 35-55.
Yeşil, E. & Ünsalan, M. (2021). Gösterişçi Tüketim ve Yabancı Ürün Satın Alma Niyeti Arasındaki İlişki Üzerine Nitel Bir Araştırma. Kapadokya Akademik Bakış, Sayı 5(2) s. 7.
Zhang W., Jin J., Wang A., Ma Q., & Yu H. (2019). Consumers' Implicit Motivation Of Purchasing Luxury Brands: An EEG Study. Psychological Research and Behavioral Management, 25 (12), 913-929. doi: 10.2147/PRBM.S215751.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Premium e-Journal of Social Science (PEJOSS)
This work is licensed under a Creative Commons Attribution 4.0 International License.
