COMPETITION ANALYSIS POWER OF TURKISH AIRLINE TRANSPORTATION ACCORDING TO PORTER'S DIAMOND MODEL

Abstract

Turkish airline transport, liberalism policies implemented in recent years, signed aviation agreements and the country's geographical location in terms of the position of Europe, the middle east and Asia due to the position of a transit point is experiencing rapid development in the sector. It is vital to see the competitiveness of Turkish airline transportation in the international arena for the continuity of the sector in our country. This research study, it is aimed to measure the competitiveness of the Turkish airline transportation sector by using M.Porter's Diamond model. For this purpose, literature research has been done and recommendations are presented to the sector by using qualitative research methods. As a result of our study: The availability of geographical location in the Turkish Airline Transportation sector, its presence among important destination centers, its values in terms of history and culture, the country's attraction in terms of tourism provides a great advantage. Turkish Airlines' global flight network 5. 6.Because of their rights, Istanbul Ataturk Airport as a transit place provides great benefit to the sector. Although it has decreased in recent years, the amount of population it has been owned also supports the sector. Turkish Airlines is the leader of the Turkish airline transportation sector. The strategies of companies in the sector develop souring the world's branding and sponsorship studies sector The most important features of the airline transportation sector are the close connection to other industry branches. The tourism sector is the most important of these connected arms. In 2003, the aviation sector experienced rapid development in the sector by creating a competitive environment in domestic passenger transportation. Within the framework of the state's development plans, the industry is strengthened by support packages by bringing the aviation sector to the forefront. The chaos and diseases experienced around the world are hitting the sector.