EXAMINATION OF THE DEVELOPMENT OF LUXURIOUS PACKAGING DESIGNS IN TERMS OF GRAPHIC DESIGN

Abstract

Luxury packaging designs, which always have an important place from past to present, take their place in the sector with different positioning strategies created by brands. As one of the visible faces of luxury brands, luxury packaging designs provide a privileged and distinguished stance in the market. Luxury packaging designs, which bring luxury products together with consumers, change shape according to the differences in consumers' lifestyles and societies. For this reason, social and cultural variables should be carefully evaluated, especially when a universal luxury packaging design perception is planned. The universe of this study is luxury packaging design examples, and the sample is luxury packaging design process examples in Turkey. A literature review of luxury packaging designs in Turkey has been made, the selected examples have been examined and the descriptive method has been used. With this study, it is aimed to contribute to the increase of packaging design qualities by documenting the past and current perception of luxury in Turkey. As a visual representation tool, within the framework of graphic design, what needs to be done in luxury packaging design and the processes developing in the axis of luxury have been tried to be revealed.