Psychological Foundations of Economic Behaviors: Behavioral Economics

Abstract

Economics has benefited from mathematics for a long time in the solution of problems faced in economics. This process prevented economics from being in a structure related to other sciences. When the process from past to present is examined, many economic theorists have used mathematical formulations because the phenomena in the economy are measurable and testable. However, some economists argue that economics is a social science with human factors, revealing that it is directly related to humans. Therefore, the complexity and unpredictability of human behavior has made it necessary to review economic theories. Because behaviors vary from person to person and is a unique action for each person.

This phenomenon revealed that economic situations cannot be done only by mathematical methods and emphasized that psychology should also be included in this phenomenon. In addition, unlike traditional economics, which theorizes human behavior with mathematical data, 'behavioral economics', which includes people's psychology and sociological structures in the analysis, has changed the conceptualized world of economists and enabled them to look at it from a comprehensive perspective. At this point, behavioral economics aims to contribute to economic science by including psychological elements in people's economic behavior. The aim of this study, which examines behavioral economics- brings psychology and economics together- is to provide information about the emergence and developments of behavioral economics based on examples in the literature, and to show how people behave in the economic decision-making process, taking into account psychological elements