Neuromarketing and E-Commerce

Abstract

E-commerce; It is a process in which the buying and selling of goods and services that consumers need are carried out on the internet. E-commerce is defined as carrying out ordering, payment, and after-sales support activities using internet technology for all kinds of commercial activities between buyers and sellers. Neuromarketing is an interdisciplinary field of science that uses neuroscience, psychology, and marketing principles to understand consumer behavior and decision-making processes. Neuromarketing represents a powerful tool for gaining insight into consumer behavior and decision-making processes. Neuromarketing, the application of neuroscience principles to marketing strategies, has emerged as a powerful tool for understanding consumer behavior and increasing e-commerce success. In the digital age, where online shopping has become increasingly common, neuromarketing techniques provide valuable information about consumer preferences, decision-making processes and purchasing behavior. Various neuromarketing techniques are commonly used in e-commerce to measure and analyze consumers' responses to online stimuli. The integration of neuromarketing techniques into e-commerce strategies has significant implications for businesses operating in the digital market. By leveraging neuromarketing insights, e-commerce companies can gain a competitive advantage by delivering superior online shopping experiences that meet their customers' subconscious needs and desires.