Bibliometric Analysis of Panic Buying Literature (2020–2024)


DOI:
https://doi.org/10.5281/zenodo.16730333Keywords:
Panic Buying, Bibliometric Analysis, Consumer BehaviorAbstract
This study comprehensively examines the rapidly growing literature on panic buying behavior in the post-COVID-19 pandemic period using bibliometric analysis. A total of 374 English-language articles published in the Scopus database between 2020 and 2024 were analyzed, revealing that panic buying is a multidimensional phenomenon interacting with individual psychology, consumer behavior, and social structures during crises. The number of publications peaked in 2021 and plateaued in subsequent years, indicating increased academic interest during the height of the pandemic followed by saturation over time. However, the high citation counts per article confirm the continued scientific importance of the topic. The studies exhibit an interdisciplinary structure encompassing psychology, public health, consumer behavior, and sustainability. Countries such as China, the USA, and Australia made significant contributions, while Singapore and Canada stood out in terms of the impact of their publications. Keyword analyses show that panic buying, initially approached from a health-focused perspective, has gradually expanded to include psychological, social, and structural dimensions. The influence of media, social environment, and government policies on consumer behavior remains a prominent research area. In conclusion, panic buying is not merely an individual consumer reaction but a complex phenomenon reflecting the multidimensional economic, psychological, and social effects of crises. This study clarifies the current state of the literature and provides a foundation for strategic research and practical recommendations for the future of the field.
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