THE RELATIONSHIP BETWEEN INTERPERSONAL INTERACTION AND COGNITIVE DISSONANCE LEVEL IN DESTINATION SELECTION

Abstract

The meaning given to the concept of destination may vary according to the location. Touristic activity area or destination; Although it is smaller in the country as a whole, it is a national area that is larger than many cities in the country, has a certain image in one's mind, and has become a brand. However, it is possible to see different definitions in the literature. When the relevant literature is examined, although many studies have been conducted on both interpersonal interaction and cognitive conflict, few studies have been found that examine the relationship between these two variables, especially in the destination selection process. This study is aimed to draw the attention of researchers to the relevant subject.