CORPORATE IDENTITY, CORPORATE IMAGE AND CORPORATE REPUTATION RELATIONSHIP

Abstract

In terms of quality, public institution or private sector enterprises have an identity, image and reputation perceived in their environment or created by the organization. These three concepts are of vital importance to today's organizations. The use of institutional representation elements, which include all communication techniques and even forms of behavior, has increased especially in recent years. In this study, the relationships between the concepts of corporate identity, corporate image and corporate reputation were examined.