Bibliometric Analysis of Published Academic Studies on Packaging Design

Abstract

In recent years, there has been an increase in the number of scientific studies on packaging design, a dynamic design field that encompasses interdisciplinary components such as aesthetics, functionality, sustainability, and brand identity, particularly due to trends focused on consumer behavior, ecological environmental sensitivity, and digitalization.

Bibliometric analysis methods are used in the research. The data obtained from the search conducted within the scope of this study was downloaded from the WoS database in bibtex format and analyzed using the biblimetrix – biblioshiny add-on of the R 4.2.2 package program. The results obtained by searching for the term “packaging design” in the Web of Science database were examined to collect the data. A total of 1,839 academic studies were found in the Web of Science database. From these studies, English articles published between 2009 and 2025 in the Social Sciences Citations Index (SSCI), Science Citations Index Expanded (SCI-EXPANDED), and Art & Humanities Citations Index (A&HCI) indices were filtered to create a data set, After filtering, the study was limited to 741 articles. In this article, data obtained from the Web of Science international literature search databases were evaluated in terms of the number of publications by year, cited documents, most productive authors, and keyword clouds. In this context, the aim is to create a comprehensive infrastructure that will not only map the current literature but also guide future studies.