SHOPPING ORIENTED FASHION SITES SHOPPING

Abstract

This study aims to investigate the causes of shopping orientation across the social shopping context, despite online shopping. A conceptual model has been proposed to understand the effect of consumer online clothing shopping orientation and has been tested in the context of purchasing in a general setting. In this study, it is aimed to investigate which factors are influenced by the users who prefer online shopping with users who use online clothing shopping. Variables in the model are the need for advice from store staff (personal advice), shopping for fun, quick shopping, less entertainment, difficulty in selecting items, and purchases of online clothing. Independent variables in the model; difficulty in choosing items, little entertainment, and our dependent variables; The need for advice from store staff is online clothing purchases, quick shopping, and shopping for fun.