Use of Mental Models in Business Management
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DOI:
https://doi.org/10.5281/zenodo.10450611Keywords:
Business Management, Mental Models, Decision Making Processes, Strategic Planning, Competitive AnalysisAbstract
Today's businesses operate in a complex and dynamic business environment. In this context, business managers need different tools and approaches to develop effective strategies and achieve successful results in their decision-making processes. Mental models are an important tool used in business management. Mental models are defined as cognitive structures that shape individuals' perceptions, beliefs, and understandings of the world they live in. With mental models in business management, mental maps can be created that managers can use in their decision-making processes. These mental maps guide business managers in assessing different scenarios, analyzing risks, and making strategic plans.
This study examines various aspects of the use of mental models in business administration. These include the role of mental models in problem-solving processes, the effective use of mental models in strategic planning and planning future goals and the importance of mental models in risk assessment and crisis management. In addition, how mental models are shaped and changed in organizational learning processes are also discussed within the scope of this article. As a result, the use of mental models in the management of businesses enriches decision-making processes and increases the likelihood of businesses succeeding by providing business managers with different perspectives. Therefore, it is of great importance for business managers and academics to understand mental models correctly and use them effectively.
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